Our institutional mission is to contribute to the reflection and improvement of the field of communication, while actively engaging with other stakeholders in our arena: “To support social movement organizations with communication strategies, including production, consulting, research, and training in radio and other platforms – such as press, internet and audiovisual media – aiming to advance human rights, with a specific focus on the right to communicate”.
Criar Brasil originated in Ibase – Instituto Brasileiro de Análises Sociais e Econômicas, where we worked alongside with sociologist Herbert de Souza. Over the past 30 years, we have adapted to profound social, technological, and communication changes, while fostering partnerships with networks comprising community-based and public radio and TV stations, as well as activists and collectives. While we remain rooted in the radio field, we have expanded our horizons by embracing new technologies and languages: we produce content, run training, and provide consulting services in audiovisual media, podcast and social media.
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